Marketing to students is something many major companies do. They know they are reaching out to the next generation that is just coming of age. Some of the marketing is good, and some of it not so good. Look more examples so that you understand more of what I’m talking about. After looking over my two examples, you will be better prepared for how to respond to marketing as a student.
You want to be control of your financial future, and so my two examples are going to deal with starting out by heading in the right direction. One example involves debt, and the other example involves savings. Let’s start with the bad news. The bad news is that every major credit card company out there would like your business. They know that you are new to the market and inexperienced, and they want you to start utilizing debt to buy stuff.
Some students will handle credit cards the right way, but the truth of the matter is that most of them won’t. Student credit card debt is larger than ever, and that’s because the marketing these companies are doing is highly effective. Companies know there is a risk-taking on student credit card debt, but the laws are in their favour. Nothing about credit card debt, however, is in your favour as you get started out on your own for the first time.
Now let’s look at the good news. The good news is that there are companies marketing to you to try and help you in many ways. Some of these companies help you in less direct ways than others, but they are trying to reach out to you without putting you into debt like the credit card companies. There is the good and the bad, and I said I was going to give you an example involving saving money.
Seed Marketing Agency give important tip that there are plenty of companies out there reaching out to the younger generations and marketing to them about how saving money can be made easier. There are savings and investment apps that help students focus on putting money back into their futures. That is so important.
After learning this lesson, I challenge you to do this. Say no to the credit card companies, and say yes to a savings or investment app that makes saving money easy. To boot, also watch how other companies are marketing to you, and listen to your gut about when to say no.